Ola's Khichdi Experiment crosses 1 mn orders amid Covid-19 pandemic

The SoftBank-backed ride-hailing firm's Ola Foods plans to build a portfolio of 8 -10 brands across a network of about 200 kitchens in the country

Topics
OLA cabs | Coronavirus

Peerzada Abrar  |  Bengaluru 

Ride-hailing firm Ola is witnessing a huge recovery for its newly formed food business amid the coronavirus (Covid-19) pandemic.

The recovery comes on the back of the gradual unlocking of the economy as restaurants open up for business and fears of catching the virus from delivered food recede. The SoftBank-backed company said that its flagship food brand ‘Khichdi Experiment’ has clocked over 1 million orders in less than a year despite the Covid-19 pandemic. “It has become one of the fastest-growing brands on all platforms,” said Pranay Jivrajka, chief ...

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First Published: Sun, October 25 2020. 18:46 IST
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