Be wary of the psephology: Why opinion polls should be taken with a pinch of salt

Be wary of the psephology: Why opinion polls should be taken with a pinch of salt
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Synopsis

Experts acknowledge that in 2016, three factors caused the opinion polls to diverge from the actual electoral outcome: indecisive voters, who ended up voting more for Trump than Clinton; a flawed sampling frame, and a significant proportion of those who did not respond to pollsters.