Quibi, the short-form video service created by Jeffrey Katzenberg and Meg Whitman, announced its closure this week after months of negative headlines and missed subscriber projections.
The demise of Quibi was due to a number of factors, and while the pandemic was one of them, it wasn’t the only one, despite how executives had positioned it.
The short-term losses for Quibi will be minimal to investors in the space, but long term, we could see a more sizable impact depending on if anyone buys its assets.
Complicating matters is the fact Quibi doesn’t actually own any of its content, it just licensed it, which makes another streamer swooping in to buy its select pieces harder.
The more likely scenario is for another company to just outright buy the company and inherit its deals, but investors likely would have seen that play out by now if there was interest.
(Credit: Quibi)
Quibi out.
Well, that was quick…and somewhat ironic given the name of the service literally had "quick" in the title.
This week, the mobile streaming service cut its own cord (and as had
