MANGALURU: Ever dreamt of watching a movie in a theatre all alone or only with your loved ones? The pandemic has made this possible.
To draw moviegoers, theatre owners are floating enticing offers. A
multiplex is offering people the chance to own the screen for the duration of a film for a measly Rs 1,999. If that’s too heavy on the purse, the entire gold (premium) class can be had for just Rs 500. If that too is too expensive, one can watch a movie with 10 friends or family members for just Rs 50 per ticket.
Big Cinemas in
Mangaluru is hoping to drum up business with these offers. A spokesperson said the response to cinemas has been poor post-lockdown.
“It’s a chicken-and-egg situation as the business thrives on new content,” he said. “With theatres in
Maharashtra,
Tamil Nadu,
Telangana and Rajasthan still closed, there’s dearth of content since producers look to these states for revenue. Most movies that we are screening now are available on OTT platform. So, we are trying to incentivize moviegoers with these offers.”
The only sore point is that only films listed are screened. The theatre has received about 35-40 inquiries so far. “We have to see how many of these inquiries are converted into transactions,” the spokesperson said.