This week, Steve does some soul-searching regarding the purpose and morality of his trade: automotive journalism. He also ponders a glut of Land Rovers and enjoys a spin in an Audi R8.
Sunday
Does car journalism matter, or is it really a tiny coterie of lucky enthusiasts indulging themselves for the benefit of a slightly larger minority? In bad moments, I sometimes think the latter might be true – but a forward peep today at my activities planned for the next two days (I always leave things late) makes me think we have our uses…
Through lockdown, you might recall, car news hardly flowed. Hope you didn’t notice it too much, but filling pages wasn’t always straightforward. The trouble for car makers was that they still had urgent news to spread – via car conferences and launch events – because tough new clean air regs are coming and nearly every company has revised models to sell. So when things opened up, Covidwise, most of them rushed to hold launch events for people like us, knowing that social distancing would dramatically cut the number of reporters they could invite. It’s been tough, but some have found ways to prosper. And Land Rover has done it best (see below).
Monday
To Heathrow’s Terminal 5 Sofitel hotel early on, with half a dozen selected hacks, to pick up my very own short-wheelbase Land Rover Defender 90 P400 – a model they want to start selling from the year-end. The route pre-installed in the excellent new nav system takes us (via a distanced lunch) to Gaydon, the Jaguar Land Rover proving ground, where a large auditorium and a short presentation await.
Outside, our Defenders have been magically replaced by a sanitised line of Evoque plug-in hybrids, one per hack, and there’s a new route in the sat-nav. We do 60 miles in 90 minutes, driving our second new model that day. Soon we’re back at Gaydon, directed to one of its back blocks, where a stunt coordinator-cum-madman called Leigh lets us drive crazily about in an authentic Bond movie stunt Defender 110 (yep, chassis No 007), proving again what a tough creation it is. Back at the Gaydon meeting space, the Evoques have been replaced by Discovery Sport PHEVs and away we go on another circuitous route to a sanitised hotel in nearby Stratford, where we’ll spend the night. That’s three cars and four experiences. My head spins and my notebook bulges. Early night.
Tuesday
Up early, we choose from a new line of red six-cylinder Range Rover Sports (powered by the new-to-us mild-hybrid D350 diesel powertrain) and depart on a circuitous electronic route to Eastnor Castle, where Land Rover has been developing off-road models since the first Range Rover. There, we change to low-spec, short-wheelbase Defender P300s, carefully sanitised, to do some serious off-road driving in little-penetrated estate locations such as Hospital Wood and tackle famously tough obstacles like the Camel Dips (built for the original Camel Trophy competition) and Nine-Rope Hill, where you use to have to join nine tow ropes together to get even a Defender to the top.
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Old But not yet Dead
Nice trip
Glad to see you had a great little trip courtesy of JLR.
Not sure it addresses the issue of where motoring journalists sit in the world though. But its not really important , only a small percentage of us change the world - for better or worse
My advice, enjoy your job,. Don't over analyse it , life is too short.
Certainly it appears to a layman easier than most of the populations, count your good fortune.
But please be a bit more critical of the industry executives sometimes. It is good to call bullshit when its offered up on a plate . That is when journalism is worthwhile, not the ability to play with new toys.
Deputy
Cut and Paste
I actually enjoy a well written article about a car I may never drive, thinking about Ferraris across Africa or driving a McLaren F1 across Europe in great publications of old. Sadly these are few and far between when most of Autocar these days is cut and pasting a press release with no comments added or a pointless article about the handling understeer nuances of a 7 seater SUV that in reality will spend it's life with the kids fighting over the USB chargers.
scotty5
Magically replaced
Outside, our Defenders have been magically replaced by a sanitised line of Evoque plug-in hybrids. Back at the Gaydon meeting space, the Evoques have been replaced by Discovery Sport PHEVs and away we go on another circuitous route to a sanitised hotel in nearby Stratford, where we’ll spend the night. That’s three cars and four experiences. My head spins and my notebook bulges.
Were those cars replaced by JLR or by the breakdown recovery service?
Bar room lawyer
Like DFeputy
I used to enjoy what Steve wrote for another publication he once edited, now he seems to be incapable of anything other than sub editing the manufacturer's public relations blurb.
KatieFox
Google pays 85$ per hour. My
rob26
Steve, you lack any critical
Steve, you lack any critical ability for Jaguar Land Rover vehicles. You shouldn't be allowed to "test" their cars.
I'm sure you're a lovely chap but you gave up journalism a while ago. Here's a question- does anyone have an actual need for a Defender?
nope
The Apprentice
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