TK Stohlman. Pic: Autoscale.ai
Autoscale.ai has opened its proprietary software platform to allow large apparel retailers to automatically list, optimise, and sell products on Amazon. Using patent-pending technology, the technology company, which is headquartered in Dallas, US, combines design and advertising tech to automate the product creation and digital marketing processes.
Autoscale owns and operates a proof-of-concept site, FanPrint.com, a large online retailer of licensed apparel. Autoscale’s automation technology has been used to generate more than $30 million in revenue for FanPrint and is now being made available to select apparel brands and licensors.
The company already works with organisations that want to sell licensed merchandise at scale, including the Major League Baseball Players Association and universities across the country, including prominent schools like LSU, Indiana University, and the University of Iowa. Autoscale will be taking on a small number of brands, to help them capitalise on a promising holiday season for e-commerce, according to a press release by the company.
“There is no technology on the market today that does this. I know because we tried to find it while trying to solve our own problem. Our solution can automate the sales process for more than 100,000 products per day for a single brand, from design to fulfilment. Listing products, optimising them for conversion and advertising them is a very manual, time-consuming and error-prone process. We’ve built the first technology solution that brings it all together and automates the entire process at scale,” Autoscale CEO TK Stohlman said.
Fibre2Fashion News Desk (GK)
Autoscale.ai has opened its proprietary software platform to allow large apparel retailers to automatically list, optimise, and sell products on Amazon. Using patent-pending technology, the technology company, which is headquartered in Dallas, US, combines design and advertising tech to automate the product creation and digital marketing processes.