Gozoop Dubai wins digital duties for Dubai International Stadium

NEW DELHI: At present all eyes are fixed on the Dubai International Stadium in UAE, where several matches in this year's edition of the Indian Premier League are being held. While there are no cheering fans in the stands, it's still hot property and now, in a big win for Gozoop Dubai, the agency has bagged digital duties for the Dubai International Stadium.

As part of the digital duties, Gozoop will manage the multi-purpose stadium’s presence across social media. The digital marketing agency will be competitively working to ensure the arena’s brand communication spearheads through the clutter of various other communications during the ongoing international cricket league season and also support the brand to communicate with their audiences effectively through campaigns, activations and also real-time fan engagement during live matches.

The mandate also entails Gozoop to strengthen the brand’s digital presence and create new avenues for consumer engagement. This includes providing communication strategies to strengthen brand awareness on digital platforms including social media and search engines. The association aims to integrate the digital presence and build content seamlessly across all platforms. 

Gozoop creative director Yamini Menon said, “It’s been a blessing in disguise for us to win this mandate and work on the biggest cricket league despite the pandemic. Thanks to our rock-solid partnership with Ideatree advertising and previous association with Dubai Sports City, we were able to put a team in place for the project rather swiftly. While it’s unlike the usual buzz around the tournament and the stadium, it’s an interesting challenge in itself.”