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Published on : Thursday, October 22, 2020
The next edition of the International Tourism Fair, FITUR 2021, will take place from the 19th to 23rd May. It has been finalized by IFEMA and the FITUR Organizing Committee. This decision comes just after a meditated decision that, exceptionally, makes the fair important behind the revival of the tourism, during a time that will preserve its tremendous international impact as well as showcase the professional reunion of the companies, countries and destinations. Also, it will offer a much-needed encouragement to the tourism activity worldwide.
The event’s change of dates has been done to make participation of all the prime players of the tourism easy, at a time when the trade fair plays a vital role in its recovery process. The meeting of the FITUR Organizing Committee, led by Javier Sánchez Prieto, the IBERIA’s President, also featured speeches by the Secretary of State for Tourism, Fernando Valdés; UNWTO Secretary-General, Zurab Pololikashvili; the President of the Spanish Confederation of Hotels and Tourist Accommodation, CEHAT, Jorge Marichal; the President of the Spanish Confederation of Travel Agencies, CEAV, Carlos Garrido, and the President of Mesa del Turismo, Juan Molas, among many others.
IFEMA at this moment is mainly focusing all its effort on representing an edition that’s primarily targeted at contributing to the tourism recovery at a time when FITUR’s role as a driving engine is significant. As a result, it is necessary to aim on optimizing its rallying power. Side by side, it should also enrich its specialized content and new niches in business, and promoting knowledge areas that work towards reestablishing national as well as international tourism activity, as one of the key growth engines of the world, especially for Spain, where tourism is the main sector, in GDP and employment.
The tourism industry of Spain is giving FITUR an undisputed support and currently stands as the second major trade fair of the world. It is also the first in terms of its impact on the Latin American market. Each edition brings 11,000 companies together from about 165 countries, as well as official representatives from several countries of the world. Also, it is Spain’s one the prime events for the tourism business, with 250,000 attendees worldwide, for innovation and promotion of new tourism segments, technological leadership in tourism management and a tool for knowledge transfer as well.