ScienceDaily
Your source for the latest research news
Follow Facebook Twitter LinkedIn Subscribe RSS Feeds Newsletters
New:
  • Octopus-Inspired Sucker Transfers Delicate ...
  • Rain Really Can Move Mountains
  • Reviving Cells After a Heart Attack
  • Detecting the Universe's Missing Mass
  • 'Silent' Mutations Helped Give Coronavirus Edge
  • Magnetic Fields On Moon from Old Core Dynamo
  • COVID-19's Massive Impact On Carbon Emissions
  • Last Moments of Star Devoured by Black Hole
  • Evolutionary Secrets of the Banyan Tree
  • Nitrous Oxide Emissions Pose Climate Threat
advertisement
Follow all of ScienceDaily's latest research news and top science headlines!
Science News
from research organizations

1

2

Hot-button words trigger conservatives and liberals differently

Brain scans reveal the vocabulary that drives neural polarization

Date:
October 20, 2020
Source:
University of California - Berkeley
Summary:
Researchers have linked a brain region to what they call neural polarization, offering a glimpse into the partisan brain in the weeks leading up to what is arguably the most consequential U.S. presidential election in modern history.
Share:
FULL STORY

Liberal and conservative | Credit: © andrii / stock.adobe.com
Liberal and conservative signs, photo concept (stock image).
Credit: © andrii / stock.adobe.com
Liberal and conservative | Credit: © andrii / stock.adobe.com
Liberal and conservative signs, photo concept (stock image).
Credit: © andrii / stock.adobe.com

How can the partisan divide be bridged when conservatives and liberals consume the same political content, yet interpret it through their own biased lens?

advertisement

Researchers from the University of California, Berkeley, Stanford University and Johns Hopkins University scanned the brains of more than three dozen politically left- and right-leaning adults as they viewed short videos involving hot-button immigration policies, such as the building of the U.S.-Mexico border wall, and the granting of protections for undocumented immigrants under the federal Deferred Action for Childhood Arrivals (DACA) program.

Their findings, published today in the Proceedings of the National Academy of Sciences, show that liberals and conservatives respond differently to the same videos, especially when the content being viewed contains vocabulary that frequently pops up in political campaign messaging.

"Our study suggests that there is a neural basis to partisan biases, and some language especially drives polarization," said study lead author Yuan Chang Leong, a postdoctoral scholar in cognitive neuroscience at UC Berkeley. "In particular, the greatest differences in neural activity across ideology occurred when people heard messages that highlight threat, morality and emotions."

Overall, the results offer a never-before-seen glimpse into the partisan brain in the weeks leading up to what is arguably the most consequential U.S. presidential election in modern history. They underscore that multiple factors, including personal experiences and the news media, contribute to what the researchers call "neural polarization."

"Even when presented with the same exact content, people can respond very differently, which can contribute to continued division," said study senior author Jamil Zaki, a professor of psychology at Stanford University. "Critically, these differences do not imply that people are hardwired to disagree. Our experiences, and the media we consume, likely contribute to neural polarization."

Specifically, the study traces the source of neural polarization to a higher-order brain region known as the dorsomedial prefrontal cortex, which is believed to track and make sense of narratives, among other functions.

advertisement

Another key finding is that the closer the brain activity of a study participant resembles that of the "average liberal" or the "average conservative," as modeled in the study, the more likely it is that the participant, after watching the videos, will adopt that particular group's position.

"This finding suggests that the more participants adopt the conservative interpretation of a video, the more likely they are to be persuaded to take the conservative position, and vice versa," Leong said.

Leong and fellow researchers launched the study with a couple of theories about how people with different ideological biases would differ in the way they process political information. They hypothesized that if sensory information, like sounds and visual imagery, drove polarization, they would observe differences in brain activity in the visual and auditory cortices.

However, if the narrative storytelling aspects of the political information people absorbed in the videos drove them apart ideologically, the researchers expected to see those disparities also revealed in higher-order brain regions, such as the prefrontal cortex. And that theory panned out.

To establish that attitudes toward hardline immigration policies predicted both conservative and liberal biases, the researchers first tested questions out on 300 people recruited via the Amazon Mechanical Turk online marketplace who identified, to varying degrees, as liberal, moderate or conservative.

advertisement

They then recruited 38 young and middle-aged men and women with similar socio-economic backgrounds and education levels who had rated their opposition or support for controversial immigration policies, such as those that led to the U.S.-Mexico border wall, DACA protections for undocumented immigrants, the ban on refugees from majority-Muslim countries coming to the U.S. and the cutting of federal funding to sanctuary cities.

Researchers scanned the study participants' brains via functional Magnetic Resonance Imaging (fMRI) as they viewed two dozen brief videos representing liberal and conservative positions on the various immigration policies. The videos included news clips, campaign ads and snippets of speeches by prominent politicians.

After each video, the participants rated on a scale of one to five how much they agreed with the general message of the video, the credibility of the information presented and the extent to which the video made them likely to change their position and to support the policy in question.

To calculate group brain responses to the videos, the researchers used a measure known as inter-subject correlation, which can be used to measure how similarly two brains respond to the same message.

Their results showed a high shared response across the group in the auditory and visual cortices, regardless of the participants' political attitudes. However, neural responses diverged along partisan lines in the dorsomedial prefrontal cortex, where semantic information, or word meanings, are processed.

Next, the researchers drilled down further to learn what specific words were driving neural polarization. To do this, they edited the videos into 87 shorter segments and placed the words in the segments into one of 50 categories. Those categories included words related to morality, emotions, threat and religion.

The researchers found that the use of words related to risk and threat, and to morality and emotions, led to greater polarization in the study participants' neural responses.

An example of a risk-related statement was, "I think it's very dangerous, because what we want is cooperation amongst the cities and the federal government to ensure that we have safety in our communities, and to ensure that our citizens are protected."

Meanwhile, an example of a moral-emotional statement was, "What are the fundamental ethical principles that are the basis of our society? Do no harm, and be compassionate, and this federal policy violates both of these principles."

Overall, the research study's results suggest that political messages that use threat-related and moral-emotional language drive partisans to interpret the same message in opposite ways, contributing to increasing polarization, Leong said.

Going forward, Leong hopes to use neuroimaging to build more precise models of how political content is interpreted and to inform interventions aimed at narrowing the divide between conservatives and liberals.

In addition to Leong and Zaki, co-authors of the study are Robb Willer at Stanford University and Janice Chen at Johns Hopkins University.

make a difference: sponsored opportunity

Story Source:

Materials provided by University of California - Berkeley. Original written by Yasmin Anwar. Note: Content may be edited for style and length.


Journal Reference:

  1. Yuan Chang Leong, Janice Chen, Robb Willer, Jamil Zaki. Conservative and liberal attitudes drive polarized neural responses to political content. Proceedings of the National Academy of Sciences, Oct. 20, 2020; DOI: 10.1073/pnas.2008530117

Cite This Page:

  • MLA
  • APA
  • Chicago
University of California - Berkeley. "Hot-button words trigger conservatives and liberals differently: Brain scans reveal the vocabulary that drives neural polarization." ScienceDaily. ScienceDaily, 20 October 2020. <www.sciencedaily.com/releases/2020/10/201020150509.htm>.
University of California - Berkeley. (2020, October 20). Hot-button words trigger conservatives and liberals differently: Brain scans reveal the vocabulary that drives neural polarization. ScienceDaily. Retrieved October 20, 2020 from www.sciencedaily.com/releases/2020/10/201020150509.htm
University of California - Berkeley. "Hot-button words trigger conservatives and liberals differently: Brain scans reveal the vocabulary that drives neural polarization." ScienceDaily. www.sciencedaily.com/releases/2020/10/201020150509.htm (accessed October 20, 2020).

  • RELATED TOPICS
    • Mind & Brain
      • Perception
      • Brain-Computer Interfaces
      • Language Acquisition
      • Neuroscience
    • Science & Society
      • Political Science
      • STEM Education
      • Surveillance
      • Funding Policy
advertisement

  • RELATED TERMS
    • Amygdala
    • Brain
    • Brain damage
    • Neural network
    • Hypothalamus
    • Thalamus
    • Cerebellum
    • Traumatic brain injury

1

2

3

4

5
RELATED STORIES

'She' Goes Missing from Presidential Language
Jan. 8, 2020 — Researchers have found that although a significant percentage of the American public believed the winner of the November 2016 presidential election would be a woman, people rarely used the pronoun ...
Analytics Developed to Predict Poll Trends
Oct. 21, 2016 — As the countdown continues to the Presidential election, new analytical tools promise a quicker and remarkably accurate method of predicting election trends with ...
Data Shows Increasing Political Polarization on Climate Change
Aug. 30, 2016 — A new article discusses increasing partisan polarization of American attitudes towards climate change. The article details the escalation of partisan polarization, particularly towards environmental ...
Brain on LSD Revealed: First Scans Show How the Drug Affects the Brain
Apr. 11, 2016 — For the first time, researchers have visualized the effects of LSD on the human brain. In a series of experiments, scientists have gained a glimpse into how the psychedelic compound affects brain ...
FROM AROUND THE WEB

ScienceDaily shares links with sites in the TrendMD network and earns revenue from third-party advertisers, where indicated.
  Print   Email   Share

advertisement

1

2

3

4

5
Most Popular
this week

SCIENCE & SOCIETY
(c) (c) diy13 / AdobeBiggest Carbon Dioxide Drop: Real-Time Data Show COVID-19's Massive Impact on Global Emissions
(c) (c) eleonimages / AdobeNitrous Oxide Emissions Pose an Increasing Climate Threat, Study Finds
Will the COVID-19 Virus Become Endemic?
BUSINESS & INDUSTRY
Topiramate May Have Benefit as a Weight-Loss Drug
What Most Attracts Us to a Tourist Destination? Attractions, Culture and Gastronomy
EDUCATION & LEARNING
New Virtual Reality Software Allows Scientists to 'Walk' Inside Cells
'Could My Child Have Autism?' Ten Signs of Possible Autism-Related Delays in 6 To 12-Month-Old Children
Distracted Learning a Big Problem, Golden Opportunity for Educators, Students
advertisement

Strange & Offbeat
 

SCIENCE & SOCIETY
Customers Prefer Partitions Over Mannequins in Socially-Distanced Dining Rooms
Donors More Likely to Give to COVID Causes When Font Matches Message
Higher Narcissism May Be Linked With More Political Participation
BUSINESS & INDUSTRY
Evolutionary Theory of Economic Decisions
Cocky Kids: The Four-Year-Olds With the Same Overconfidence as Risk-Taking Bankers
The Physics That Drives Periodic Economic Downturns
EDUCATION & LEARNING
Engaging Undergrads Remotely With an Escape Room Game
Quantum Physics Provides a Way to Hide Ignorance
For University Classrooms, Are Telepresence Robots the Next Best Thing to Being There?
SD
  • SD
    • Home Page
    • Top Science News
    • Latest News
  • Home
    • Home Page
    • Top Science News
    • Latest News
  • Health
    • View all the latest top news in the health sciences,
      or browse the topics below:
      Health & Medicine
      • Allergy
      • Alternative Medicine
      • Birth Control
      • Cancer
      • Diabetes
      • Diseases
      • Heart Disease
      • HIV and AIDS
      • Obesity
      • Stem Cells
      • ... more topics
      Mind & Brain
      • ADD and ADHD
      • Addiction
      • Alzheimer's
      • Autism
      • Depression
      • Headaches
      • Intelligence
      • Psychology
      • Relationships
      • Schizophrenia
      • ... more topics
      Living Well
      • Parenting
      • Pregnancy
      • Sexual Health
      • Skin Care
      • Men's Health
      • Women's Health
      • Nutrition
      • Diet and Weight Loss
      • Fitness
      • Healthy Aging
      • ... more topics
  • Tech
    • View all the latest top news in the physical sciences & technology,
      or browse the topics below:
      Matter & Energy
      • Aviation
      • Chemistry
      • Electronics
      • Fossil Fuels
      • Nanotechnology
      • Physics
      • Quantum Physics
      • Solar Energy
      • Technology
      • Wind Energy
      • ... more topics
      Space & Time
      • Astronomy
      • Black Holes
      • Dark Matter
      • Extrasolar Planets
      • Mars
      • Moon
      • Solar System
      • Space Telescopes
      • Stars
      • Sun
      • ... more topics
      Computers & Math
      • Artificial Intelligence
      • Communications
      • Computer Science
      • Hacking
      • Mathematics
      • Quantum Computers
      • Robotics
      • Software
      • Video Games
      • Virtual Reality
      • ... more topics
  • Enviro
    • View all the latest top news in the environmental sciences,
      or browse the topics below:
      Plants & Animals
      • Agriculture and Food
      • Animals
      • Biology
      • Biotechnology
      • Endangered Animals
      • Extinction
      • Genetically Modified
      • Microbes and More
      • New Species
      • Zoology
      • ... more topics
      Earth & Climate
      • Climate
      • Earthquakes
      • Environment
      • Geography
      • Geology
      • Global Warming
      • Hurricanes
      • Ozone Holes
      • Pollution
      • Weather
      • ... more topics
      Fossils & Ruins
      • Ancient Civilizations
      • Anthropology
      • Archaeology
      • Dinosaurs
      • Early Humans
      • Early Mammals
      • Evolution
      • Lost Treasures
      • Origin of Life
      • Paleontology
      • ... more topics
  • Society
    • View all the latest top news in the social sciences & education,
      or browse the topics below:
      Science & Society
      • Arts & Culture
      • Consumerism
      • Economics
      • Political Science
      • Privacy Issues
      • Public Health
      • Racial Disparity
      • Religion
      • Sports
      • World Development
      • ... more topics
      Business & Industry
      • Biotechnology & Bioengineering
      • Computers & Internet
      • Energy & Resources
      • Engineering
      • Medical Technology
      • Pharmaceuticals
      • Transportation
      • ... more topics
      Education & Learning
      • Animal Learning & Intelligence
      • Creativity
      • Educational Psychology
      • Educational Technology
      • Infant & Preschool Learning
      • Learning Disorders
      • STEM Education
      • ... more topics
  • Quirky
    • Top News
    • Human Quirks
    • Odd Creatures
    • Bizarre Things
    • Weird World
Free Subscriptions

Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. Or view hourly updated newsfeeds in your RSS reader:

  • Email Newsletters
  • RSS Feeds
Follow Us

Keep up to date with the latest news from ScienceDaily via social networks:

  • Facebook
  • Twitter
  • LinkedIn
Have Feedback?

Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Have any problems using the site? Questions?

  • Leave Feedback
  • Contact Us
About This Site  |  Staff  |  Reviews  |  Contribute  |  Advertise  |  Privacy Policy  |  Editorial Policy  |  Terms of Use
Copyright 2020 ScienceDaily or by other parties, where indicated. All rights controlled by their respective owners.
Content on this website is for information only. It is not intended to provide medical or other professional advice.
Views expressed here do not necessarily reflect those of ScienceDaily, its staff, its contributors, or its partners.
Financial support for ScienceDaily comes from advertisements and referral programs, where indicated.
— CCPA: Do Not Sell My Information — — GDPR: Privacy Settings —