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With festival season round the corner, liquor companies are betting on premium products
Synopsis
United Spirits Limited, Radico Khaitan, Brown-Forman, William Grant & Sons and Amrut Distilleries have all said premium brands will drive the festive quarter where they see at-home consumption in small gatherings replacing holidaying and large parties during Dusshera and Diwali due to the pandemic.
BENGALURU: Liquor companies are either launching or pushing premium variants, hoping people would use their travel and partying expenses for buying pricier products during the festive season.United Spirits Limited, Radico Khaitan, Brown-Forman, William Grant & Sons and Amrut Distilleries have all said premium brands will drive the festive quarter where they see at-home consumption in small gatherings replacing holidaying and large parties
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