Pic: Klarna
Klarna, a global payments and shopping service, has partnered with Macy’s, America’s most iconic department store, to offer customers the ability to elect to pay in four equal, interest-free instalments at online checkout as part of an enhanced shopping experience. Klarna offers various payments, social shopping and personal finances options to customers.
Within the department store segment, Macy’s is one of the first companies to offer its customers Klarna’s buy now, pay later offering, which appeals to younger demographics who increasingly prefer alternative ways to pay but also to any consumer seeking flexibility and convenience. Amid ecommerce’s rapid acceleration, Macy’s has been fast-tracking digital initiatives and partnerships to quickly meet increased customer demand for online shopping and flexible payments options, according to a media statement by Klarna.
“With a strong focus on digital agility and innovation, Macy’s continually seeks strategic partnerships that enable us to provide our customers with the best possible shopping experience. We’re excited to embark on a long-term relationship with Klarna that will help us reach wider audiences looking for seamless alternative payment solutions that provide them with financial control and convenience,” Matt Baer, chief digital officer at Macy’s said.
“Macy’s is the shopping destination for American consumers, synonymous with quality, style, and celebration. Klarna is delighted to partner with Macy’s as the shift to online retail accelerates and the company continues to innovate and enhance its digital offerings to meet evolving consumer expectations, for which smart and flexible payments are essential. This strategic collaboration is firmly rooted in a shared obsession with offering a superior innovative shopping experience that builds lasting connections with consumers,” Sebastian Siemiatkowski, CEO of Klarna said.
Klarna is the pioneer and global leader of buy now, pay later options. With more than 200,000 retail partners globally and a US consumer network of nine million shoppers, Klarna offers consumers convenience, flexibility and control. The Klarna app, which enables customers to shop at any online store, offers a best-in-class experience sees more than 12 million monthly active users globally. In addition to integrating the Klarna Pay in four option on Macy’s website, Macy’s becomes an investor in Klarna.
Fibre2Fashion News Desk (GK)
Klarna, a global payments and shopping service, has partnered with Macy's, America's most iconic department store, to offer customers the ability to elect to pay in four equal, interest-free instalments at online checkout as part of an enhanced shopping experience. Klarna offers various payments, social shopping and personal finances options to customers.