Arjun Ranga, President, AIAMA, said, “Starting from Ganesh Chathurthi till New Year, it is a crucial period for our industry. Despite restrictions on public functions and pujas that may impact demand compared to last year, people are continuing to pray in the vicinity of their homes and celebrate festivals keeping up with traditions and rituals. The next 3 months will see an increase in demand for Agarbathi, Dhoop and related products. Further, good monsoons, uptick in the rural sector and our government’s thrust towards supporting domestic industries will have a positive impact on our industry.”

Fusion-based fragrances of woody amber and fruity floral fragrances are expected to attract consumers this year, he added.