Micromax announces comeback

In past, the brand has been a big advertiser.

16 Oct, 2020 - 02:10 PM IST     |     By indiantelevision.com Team    

NEW DELHI: Popular Indian mobile manufacturer Micromax is poised to make a comeback with its "In" range of smartphones.

Micromax founder Rahul Sharma made the announcement, saying the homegrown company is once again looking to re-enter the smartphone market. In a video posted on Twitter, Sharma narrated Micromax’s journey – the brand’s growth to the top as well as the mistakes which were made on the way – and now it’s ready for a fresh start.

Sharma clearly mentioned that he does not accept the recent events playing out on the Indo-Sino border and has taken PM Narendra Modi’s call of Atmanirbhar Bharat to heart.

A few years ago, brand Micromax was shining and thriving in the sub-Rs 10,000 and sub-Rs 5,000 segment phones. It also launched several premium smartphones and did an interesting campaign with Hollywood superstar Hugh Jackman.

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