Zee Entertainment Enterprises has announced the launch of a Marathi music channel, Zee Vajwa.
The channel goes on air on 17 October and is the fourth Marathi channel in Zee's stable after Zee Marathi, Zee Talkies and Zee Yuva.
The channel is being launched with the tagline 'Zee Vajwa, Kshann Gaajwa' and will air a mix of Marathi film and non-film songs.
Pankaj Balhara, deputy business head, music cluster, ZEEL, said, “ ZEE Vajwa will ensure a unique music viewing experience for the marathi music lovers. We have kept our viewers at the core while designing our channel from nomenclature, packaging, music selection to category first content all weaved in to amplify every moment into a mahual kaaran kshann zingaat tar life zingaat as aptly captured in our tagline Zee Vajwa, Kshann Gaajwa’."