Indian saree company, Nalli Silks, has opened its first UK store in London with an investment of around 300,000 pounds to meet demand ahead of a busy wedding and festive Diwali season, a development hailed by the UK’s Department for International Trade (DIT) as a sign of a flourishing India-UK trade partnership despite the COVID-19 pandemic constraints.
A Nalli Kancheepuram silk saree
London:
The Chennai-headquartered company’s initial UK investment unveiled this week includes up to eight members of staff at a 2,500 square feet store in Wembley, the north London hub with a large Indian diaspora population. The firm, which has a history of appealing to British royalty with sarees gifted to King George V and Queen Elizabeth II, says it has plans to open more stores in London and Birmingham.
“I am delighted to welcome Nalli Silk to the vibrant cadre of many Indian companies present in the UK, which support jobs in this country across all sectors,” said Gerry Grimstone, the UK Investment Minister.
“As both the Indian and UK economies recover from the impact of COVID-19, increasing investment in each other’s markets is more important than ever. Brands like Nalli Silk are sterling examples of the
opportunities available to Indian businesses if they wish to sell high-quality goods to a strong base of customers in the UK, including an Indian diaspora of 1.5 million people,” he said.
DIT said its officials in Chennai and London have been working with Nalli over the past 18 months to help facilitate site visits in the UK, introductions to key accounting and tax services.
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