The brands who will be part of the Diwali Edit include big names in Indian fashion like Abujani-Sandeep Khosla, Payal Singhal, Dhruv Kapoor, Jayanti Reddy to brands like Artisau and Arte Alter who are committed towards ethical handmade fashion, the betterment of artisans and the revival of textiles in a contemporary manner.

All the proceeds from the sale will go towards NGOs supported by the Sahachari Foundation as well as towards COVID -19 relief efforts. Amrita Kilachand of Sahachari Foundation says, “As an organization, we are committed to promoting entrepreneurship and philanthropy. Through this online exhibition, we bring every offering one can think of in the lifestyle space under one roof so that buyers get the benefit of a well-curated experience.”