TVS Apache races to four million sales in 15 years

The TVS Apache has raced to the four million units sale milestone globally. This premium brand was launched in 2005. To commemorate the milestone, TVS Motor Company, in collaboration with Apache customers has created the ‘Longest Chequered Flag’ spanning 957 feet. 

Sourcing images from their customers globally, with over 2,000 images, the chequered flag has set the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore factory.

Commenting on the milestone, KN Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company, said, “It is a momentous day for us at TVS Motor Company, as we achieve the four million global sales milestone for our premium motorcycle brand, TVS Apache. Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally. With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch.”