Headline Asian Paints brings Goddess Durga home with its new film

NEW DELHI: With Durga Puja right around the corner, Asian Paints Sharad Shamman has launched its new film ‘Dugga Elo Ghawrey’ – Maa Durga is coming home.

As authorities issue new guidelines and restrictions every day and people are advised to follow social distancing and other precautions (with good reason), the gaiety and dazzle of the festival seems to have dimmed. But through its new campaign, Asian Paints wants to send the message that though things may be different, the essence of pujo and the devotees’ feelings about it will always endure.  

‘Dugga Elo Ghawrey’, is a story of little Mini’s pujo surprise. The film opens with a despondent little girl, ruing the fact that she won’t get to enjoy the customary pandal hopping and other pujo delights. But her family members feel differently about it. They take it upon themselves to transform their home into a vibrant pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.

The melodious background score in the film has been created by renowned band Lakkhichhara.

In keeping with tradition, Asian Paints will be honouring the three best pujas or Shreshtho Pujas that inspire and are innovative this year too. It includes one pandal each for discovery of the year (Bauchorer Bismoy), innovative excellence (Nobo Nakshi), and best idol maker (best Pratima Shilpi).

Asian Paints and Durga Puja have a shared association since 1985, said MD and CEO Amit Syngle said, “This year when people thought sharadiya (the autumnal season of celebration) will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and colour to homes and celebrations,” he added.

Ogilvy ECD Sujoy Roy said, "As a brand of colours, Asian Paints has brought Goddess Durga home in a way that is as unconventional as it is relatable."