Platinum jewellery demand picking up in metro cities as gold turns pricier

KOLKATA: Demand for platinum jewellery has picked up across the country’s large metros, fuelling optimism that sales of ornaments made of the rare metal in the December quarter will match last year’s levels despite the pandemic-led slowdown. The price of platinum has been falling since the beginning of 2020 and is now cheaper than gold by 44.19 per cent. This price difference is expected to drive demand among millennials this festive season,