How to Become the ‘Coke’ of CBD Brands: Don’t Mention CBD at All

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Oct 09 2020, 8:45 PMOct 09 2020, 10:27 PMOctober 09 2020, 8:45 PMOctober 09 2020, 10:27 PM

(Bloomberg) -- The first rule of CBD brand-building? Don’t talk about CBD.