Lucknow university to mint revenue from its YouTube channel

LUCKNOW: The YouTube channel of Lucknow University is set to generate revenue for the instituion.
After fulfilling all required criteria, the channel can now be monetised on the video platform.
The university had launched its official channel six months ago to present research, education output and performance of students in cultural and literary events on a global platform to promote LU as a brand. The university has uploaded 70 videos so far which have been seen across the country.
Monetisation will help get commercial benefits through ads. The eligibility criterion for the purpose set by YouTube is that the creator must have tallied 4,000 hours of overall watch time on their channel within 12 months and have at least 1,000 subscribers.
“We are happy and proud to announce that the LU YouTube channel has qualified for monetisation and received communication to this effect from YouTube. The channel got over 69 lakh impressions, 6,200 subscribers, more than 1 lakh views and about 4,100 viewing hours in the past six months,” said vice-chancellor Prof Alok Rai.
“We posted the first video on March 31 and in a short duration, achieved the required eligibility. Now, we will monetise the channel and make it financially self-sufficient,” the VC said.