Business News›Industry›Auto›Cars & UVs›Indian carmakers see surge in demand from women as economy limping back to normalcy
Indian carmakers see surge in demand from women as economy limping back to normalcy
Synopsis
“The actual usage of vehicles by women is going up in urban areas as they get less dependent, increasing ownership”, said Shashank Srivastava, ED, Maruti Suzuki. “In 2015, 12% of women bought automatic transmission cars. This has gone up to 36% now with our Celerio, Ignis and S Cross seeing higher traction amongst women buyers.”
Indian carmakers like Maruti Suzuki, Tata Motors, Mahindra, Toyota Kirloskar and MG Motors have seen a surge in demand from women as the economy limps back to normalcy. Automakers have reported 3-5 percent driven by increased need for personal mobility and an additional car in the family.While the overall women ownership of cars is in the range of 15-18% in India, this is set to increase as women increasingly get behind the wheel for events such
To Read the Full Story, Become an ET Prime Member
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Access the exclusive Economic Times stories, Editorial and Expert opinion
Why ?
Sharp Insight-rich, Indepth stories across 20+ sectors
Access the exclusive Economic Times stories, Editorial and Expert opinion
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise
