Car makers pull all stops to beat the pandemic blues ahead of festivals

The benefits range from cash discounts, attractive EMIs to Covid-19 cover

Topics
Car makers | Coronavirus | Lockdown

Shally Seth Mohile  |  Mumbai 

From cash discounts to insurance cover for Covid-19, auto makers are launching various schemes to beat the pandemic blues and lure buyers ahead of the festive season. While festivals have always been crucial for auto companies, this year will be of greater relevance as firms try to make up for the volume loss suffered in the June quarter due to the pandemic-induced lockdown.

Albeit with smaller marketing and sales promotion budgets, companies are leaving nothing to chance to ride on the so-called pent-up demand. They are also hoping to cash in on the trend for personal mobility as ...

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First Published: Fri, October 09 2020. 21:14 IST
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