The programme is for HDFC Bank customers who will get round-the-clock access to emergency Apollo Doctor at No Cost on Apollo 24|7 along with benefits such as choice of payment options and ease of finance for treatments at all Apollo Hospitals.

The initiative was launched digitally by Aditya Puri, MD, HDFC Bank and Dr Prathap C Reddy, Chairman, Apollo Hospitals Group, Shobana Kamineni, Executive VC, Apollo Hospitals Group and Sashidhar Jagdishan, the MD Designate of HDFC Bank.

The two organisations have the potential to initially serve 65 mn existing HDFC Bank customers. About 40 pc of India is only about 30 minutes away from an Apollo pharmacy, while over 85 pc of the districts in the country are served by an HDFC Bank branch, Kamineni said.

Puri said this would make access to finance and doctors easy besides providing other benefits.