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SAFA boss Jordaan questions failure to reach TV licensing deal with SuperSport

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Danny Jordaan (Gallo Images)
Danny Jordaan (Gallo Images)

South African Football Association (SAFA) president Danny Jordaan has questioned the failure in reaching a TV licensing agreement with broadcaster SuperSport that has resulted in Thursday's International Friendly against Namibia not being televised.

Bafana Bafana are scheduled to face neighbours Namibia at the Royal Bafokeng at 18:00.

The match will be shown live on national broadcaster SABC 3 exclusively, but not pay-channel SuperSport.

SuperSport hold exclusive TV rights deals with several leagues across various sporting codes such as the newly-renamed DStv Premiership and Premier League.

Jordaan has now again raised questions on the current impasse as to how South Africa's men's national football team will not be shown on SuperSport.

"I hope it's not political because business deals should not be politically targeted," Jordaan tells Sport24.

"Also the other question of televising the women's league is a matter we hope to conclude with SuperSport.

"It cannot be that a South African broadcaster can sign agreements with every sporting code in the country, even with football federations outside the country, and for some reason that we don't know is not prepared to sign a deal with SAFA."

Earlier on Thursday SuperSport's communications manager Clinton van der Berg said the SABC held exclusive rights to broadcast all Bafana Bafana matches.

"We won't be viewing the match tonight. I think, and I do stand open to correction, we only have rights for tournaments but specifically not for one-offs like this... so, we don't have the rights," Van der Berg said.

On Wednesday, SuperSport announced that it had obtained the broadcast rights to televise the Ethiopian Premier League.

"Through SuperSport, we are the leading broadcaster of sport in Africa, with our programming being viewed by millions of fans continent-wide. Sport is an integral part of our content offering and supporting the development of sport content makes sense for our business. This partnership will give the Ethiopian Premier League greater visibility, attracting fans from across the continent," MultiChoice Group CEO Calvo Mawela said.

Bafana will contest Group G alongside Ethiopia, Ghana and Zimbabwe in the 2022 World Cup qualifiers which kick off in May of next year.

"We're going to engage them on this matter because they've just signed an agreement with Ethiopia who are in our (Bafana Bafana) group," Jordaan said.

"So we must watch us play against Ethiopia and Ethiopia will generate money from playing against South Africa and SAFA makes no money.

"How do you understand that?

"They're paying roughly R2.8 billion for rugby, R1.4 billion towards CSA for cricket, R1 billion to the PSL (DStv Premiership) and they pay Ethiopia but SAFA nothing. What is going on?

"For instance, it would be surprising if SuperSport chose not to sign a deal with SA rugby but instead with New Zealand and paid New Zealand when televising matches between the two sides.

"It is a weird thing."

Tonight's clash between Bafana Bafana and Namibia will be broadcast on SABC 3 with kick-off at 18:00.

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