Learning app Toppr has rolled out a campaign consisting of three films that have been conceptualised by Lowe Lintas.
Each of the three films show how a student has benefitted from moving out of coaching classes and instead used Toppr's 'active learning'.
Zishaan Hayath, CEO and founder, Toppr, said, "Coaching classes are inaccessible to millions of students and by design, they can’t personalise learning for every student. While a handful of better performing students get to learn from better teachers, others don't have access to the same resources, even though they are enrolled in the same coaching class. Toppr eliminates all such discrepancies and personalises learning for every single student. We encourage students to understand, reason and question for better learning. And when students start “soching”, better results become the outcome of a better learning process. We are excited to see what conversations our new TV campaign will drive for our students."
Tasneem Ali, executive director - creative, Lowe Lintas, said, "Toppr’s three key features, Live Classes, Adaptive Practice and Ask Doubts Anytime help kids to first ace learning. Because only then can exams be aced. This being our guiding philosophy from the very first start, we felt it was time to carry it forward in our advertising. Thus, we came up with the creative expression of Soching Class, to not only bring alive our emphasis on thinking-based learning, but also to encourage parents to shift their kids from one class to another. From a coaching class to a soching class."