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Published on : Thursday, October 8, 2020
The Malaysia Productivity Corp (MPC) has officially launched Malaysia Virtual Experience (MyVXp), aiming to witness around 150,000 visitors or “virtual tourists” by January next year.
With assistance by the Tourism Productivity Nexus (TPN) proposal, it is an effort to improve productivity growth of the tourism industry amid the new normal targeting up to 1,000 prototypes of live online experiences this year.
So far, MyVXp has 150 products available, ranging between RM15 and RM50 for a 60-to 90-minute virtual experience.
MPC deputy DG Zahid Ismail said that the initiative is still in its budding phase and will be developed gradually, and added that it is a good way to promote Malaysia and support local products.
“Before you travel to a destination, you can learn about it first with this virtual experience and if you are satisfied with what you see, you can physically go to the place once the pandemic is controlled,” said Ismail after the launch in Petaling Jaya yesterday.
Ismail said that technology and digitalization is a steady element for productivity and must be completely utilized, especially now due to uncertainty arising from Covid-19. He said that the next stage is to connect with the Chinese and Indonesian markets.
“We hope that more domestic and international users subscribe to this initiative so that we can have a complete digital ecosystem. We started in May and within seven months, we are able to produce more than 100 virtual experiences. With Covid-19, this could be an opportunity for us to convert all our assets to digital,” Ismail added.
Since its commencement, MyVXp has effectively trained more than 450 hosts through online mentoring sessions till date conducted by 14 experts who are experienced in product innovation, digital marketing and promotion and technology adoption.
“This is collaboration between the government and the private sector to ensure the livelihood of the tourism industry and to assist industry players to generate income by leveraging technology,” he said.