Scaled-down Orchard Road Christmas light-up to bank on domestic shoppers

Virtual elements will be added; street activities called off to minimise chances of crowds gathering

Tue, Oct 06, 2020 - 5:50 AM

Lynette Tantanlyn@sph.com.sg@LynetteTanBT

The light-up ceremony will be a closed-door event at Ion Orchard. The lighting display, which will be up from Nov 13 to Jan 1, 2021, can be viewed through a 360-degree virtual "drive" for the first time.

PHOTO: ORCHARD ROAD BUSINESS ASSOCIATION

Singapore

MERCHANTS on Singapore's prime Orchard Road shopping belt are banking on domestic shoppers to boost sales this Christmas, even as the tentpole Christmas light-up will be scaled down due to the pandemic.

This year's Christmas light-up on Orchard Road will take place on a "...

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Scaled-down Orchard Road Christmas light-up to bank on domestic shoppers

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