Apple has removed third-party audio products from Bose, Sonos and Logitech from its Store Online and has apparently told retail stores to follow the same -- a move that indicates more high-end products coming soon in the audio category from the Cupertino-based tech giant.
According to a CNBC report, "a visit to the speakers and headphones category on Apple's online store only displayed Apple products".
According to TF Securities analyst Ming-Chi Kuo, Apple is working on a high-end set of over-ear headphones that will carry its own brand instead of the Beats brand.
Sonos stock fell more than 2 per cent in extended trading after the news that was first reported by Bloomberg.
Apple manufactures several audio products under its Beats brand as well AirPods wireless earbuds and HomePod smart speaker under its own brand.
Apple or the affected audio brands were yet to comment.
The removal of online sales of third-party headphones, earphones, speakers and other devices indicates that Apple is prepared to debut new audio products like AirPods Studio and an affordable HomePod.
Apple also stopped selling Fitbit wearables after the launch of Apple Watch in 2014.
The iPhone maker is likely to launch an AirPods Studio over-the-ear headphone with noise-cancelling technology and premium sound reproduction.
A new HomePod variant with smaller form factor and reduced price is also likely to arrive soon.
In the June quarter, Apple reported $6.45 billion in other products revenue, which accounted for about 10 per cent of its sales.
--IANS
na/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU