Mahindra Thar gets over 9,000 bookings in less than a week of launch

Mahindra & Mahindra has announced that the all-new Thar SUV has already crossed 9,000 bookings, since its launch on October 2, 2020. This the company despite only 18 cities being part of phase one markets where test drive and demo vehicles are available.

Mahindra claims that the all-new Thar becomes the only SUV in the 4x4 lifestyle category to record this booking milestone in such a short span of time.

Commenting on the booking milestone, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra said, “We are extremely happy with the overwhelming response and excitement that the all-new Thar has created. What is also encouraging is that the all-new Thar has resonated well with lifestyle seekers, families and women buyers, thereby opening-up an entirely new set of customers for this iconic lifestyle 4x4 SUV. Despite test drives being available in just 18 cities to begin with, we have received over 9,000 bookings for the all-new Thar, since its launch, which is unprecedented for this segment. Our endeavour is to ensure that test drive vehicles are available in the rest of the country at the earliest, for more people to experience and book the all-new Thar.”

According to the OEM since its launch on October 2, the Thar received over 36,000 enquiries and more than 330,000 website visitors. Test drives for the Thar has begun in phases, starting with 18 cities. The company will add 100 more cities on October 10, 2020 and test drives for the rest of the county will be available from October 15, 2020.

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