Anand Mahindra: ‘The Thar’s legacy is the source code to Mahindra’s purpose as a company.’

On October 2, 2020, on its 75th anniversary, Mahindra & Mahindra launched the new Thar, which is now more of a mainstream vehicle with broader appeal and targeted at a bigger market. Mahindra Group chairman Anand Mahindra spoke to Hormazd Sorabjee about the Thar’s DNA and why the next-gen model is a 'lighthouse' product. How important is the legacy of the Thar? Legacy is the