Hospitality firmThe Oberoi Group on Wednesday said it has entered into along-term strategic alliance withMandarin Oriental Hotel Group tocollaborate across a range of initiativeswhile retaining their brands' heritage and identity.
The alliance greatly increases the global reach of both groups across the globe, The Oberoi Group said in a statement.
This partnership will provide, members of "Fans of M.O. and Oberoi One, the brands' respective recognition programmes", privileged access to over 50 luxury hotels in sought after destinations, it added.
EIH Ltd MD and CEOVikram Oberoi said: "Our brands complement each other extremely well as do our organisations values and culture."
EIH is the flagship listed entity of The Oberoi Group.
This alliance will allow guests to experience new destinations and experiences in the legendary styles for which both companies are renowned, he added.
Mandarin Oriental Hotel Group Chief ExecutiveJames Riley said: "We are delighted to launch this innovative partnership with The Oberoi Group, setting the stage for us to push the boundaries of luxury hospitality".
"The Oberoi Group has a long established history and a wealth of expertise in providing exemplary service and I am confident that by working together both organisations will grow and create further differentiation in the industry that our guests will value", he added.
Mandarin Oriental Hotel Group operates 33 hotels and seven residences in 23 countries and territories.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU