Brands across key categories tap nano influencers for wider reach
NEW DELHI: Some of the biggest companies in FMCG, consumer product categories like beauty, food, health and other sectors like e commerce are increasingly tapping nano influencers- users with a follower base of about 1000-20,000, to drive niche and more targeted campaigns on social media platforms, as quantitative and engaged conversations begin to matter a lot more during the Covid 19 pande