LAUNCHING NIELSEN COMPASS: A WORLD-LEADING AND POWERFUL CAMPAIGN OUTCOMES DATABASE

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI September 17, 2020 – Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative