If you came here in anticipation to read about the iPhone 12, you might have to wait for at least October to arrive. Now that you have made peace with the fact that Apple's September event this year is not about the iPhone, let me take you to the showstopper of the "Time flies" event. Today, Apple is launching Apple Watch SE, an affordable model of the world's most selling smartwatch that has the potential to sell even more.

Much like the iPhone SE, the Apple Watch SE stands for Apple Watch Special Edition but the only thing special about this model is its price. It is just $279 in the US for the base model. India prices are expected to be announced a little later.

Here is the full price list for the Apple Watch SE:

Apple Watch GPS

$279

The price of the base model is a little higher than what the Apple Watch Series 3, the company's most-selling smartwatch, was launched at. It means Apple is targeting those customers with a toned-down version of Apple Watch Series 6, which lacks some advanced features to account for the low price. Apple Watch SE comes to replace the Watch Series 3 and it is likely to be popular in markets such as India.

The Apple event is underway and we are bringing you the quickest announcements here. It is a developing story.