Marketing Automation Software is a key component of marketing automation tools that enable companies to automate their marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and other such activities. Marketing automation products can help streamline marketing workflows and measures the outcomes of the entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.
Top Ten Vendors of Marketing Automation Software include –
Other vendors of Marketing Automation Software are Oracle Corporation, Acoustic, SAS Institute Inc, Act-On, ClickDimensions, Keap (formerly Infusionsoft), OnTraport, Leadsquared Marketing Automation, Sendinblue, Simply cast, Autopilot, Cordial, Dotdigital Engagement Cloud, Drip, ExponeaGamooga, Iterable, Kizen, ManyChat, Mautic, MoEngage, Nurture, Resulticks, Sailthru and WebEngage.
Key Benefits of Marketing Automation Software
- Marketing automation software can help to automate your cross-sells, up-sells, and customer follow-upswith better lead management and prioritization to increase revenue and average deal size.
- Minimize staff time spent on administering marketing programs and activities which in result helps to reduce staffing costs of the company.
- The automation software can customize marketing tasks as per each customer needs and improve close rates with timely management.
- The platform can create scheduled and automated activities for around-the-clock and measures campaigns and channels to prioritize initiatives.
- Improve accountability of marketing and sales teams by replacing manual repetitive work with automated rules and campaigns
Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits
About 360Quadrants
360Quadrants is the largest marketplace looking to disrupt USD 3.7 trillion of technology spend and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in niche spaces, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has approximately 400 buyers across various markets.
360Quadrants will also be launching quadrants in fields such as Email Marketing, Social Media Analytics Software, and Social Media Management Software.
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