As of July 2020, there are 21 ADAS technologies on offer across the globe. ABS, ESC and Rear-view camera have almost reached saturation and the ADAS market growth in coming years will be driven by vision based technologies.

In U.S a rear view camera is offered on all on road vehicles mandatorily as an ADAS feature. Blind Spot Warning and Forward collision warning were the other most common features offered across OEMs.

OEMs offer multiple ADAS features using same hardware depending on the position of the hardware i.e. camera and radar.

Premium OEMs will try to implement self driving capabilities as soon as they develop them to increase brand and market value.Due to the marketability of ADAS features , existing features are being improved along both hardware and software to gain the upper hand.

Lower light vehicle production levels, globally has started to weigh on ADAS suppliers` balance sheets faster than expected. Continued weakness in Europe and China auto production,particularly in the first half of 2020, due to Corona Virus concerns is a new threat to ADAS market.

Upcoming new product launches with inclusion of ADAS are an important growth driver in this declining auto production environment. Adoption of many new ADAS technologies is driven by the sharpening of the present EU NCAP requirements and much stricter 2025 legislation. It is significantly driving the list of comfort features and ADAS content per vehicle.

As of July 2020, Ford is offering Adaptive cruise control on very few vehicles across the globe as a standard offering and as an optional fitment on more than 75% vehicles. It offers Lane keep assist as standard on more than 60% vehicles sold.

Toyota is among the leading OEMs which provides various ADAS features like Pre-collision assist, Adaptive cruise control, Lane departure warning as Standard on best-sellers like Camry, Corolla,CHR and Highlander.

Hyundai-KIA offer adaptive cruise control, Lane departure warning on higher trims of best-selling vehicles only.

Among Premium European OEMs, Audi, Mercedes, and BMW provide radar based ADAS feature on more than 74% of their lineup.

COMPANY PROFILES
• Bosch
• Continental
• Valeo
• Mobileye
• ZF
• Denso
• Veoneer
• Autoliv
• NXP
• Hyundai Mobis
• Magna
• NVIDIA
• Hella
• Infineon AG

TABLE OF CONTENTS

Sl no Topic
1 Market Segmentation
2 Scope of the report
3 Abbreviations
4 Research Methodology
5 Executive Summary
6 Introduction
7 Insights from Industry stakeholders
8 Cost breakdown of Product by sub-components and average profit margin
9 Disruptive innovation in the Industry
10 Technology trends in the Industry
11 Consumer trends in the industry
12 Recent Production Milestones
13 Component Manufacturing in US, EU and China
14 COVID-19 impact on overall market
15 COVID-19 impact on Production of components
16 COVID-19 impact on Point of sale
17 Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18 Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19 Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20 Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21 Product installation rate by OEM, 2020
22 Incline/Decline in Average B-2-B selling price in past 5 years
23 Competition from substitute products
24 Gross margin and average profitability of suppliers
25 New product development in past 12 months
26 M&A in past 12 months
27 Growth strategy of leading players
28 Market share of vendors, 2020
29 Company Profiles
30 Unmet needs and opportunity for new suppliers
31 Conclusion
32 Appendix

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS
1. Global ADAS Market size and Forecast (Subscribers and $Million), by region, by application
2. Average B-2-B price for Global ADAS Market, by region
3. Market share of leading vendors, by region
4. Coronavirus impact on Global ADAS Market earnings