Dubai is in the grip of a fever. The Indian Premier League (IPL) kicks off on the 19th of this month.
Any clothing or accessory bearing the name of Chennai Super Kings, whose captain is none other than Mahendra Singh Dhoni, is in demand. Leading retail chain stores such as LuLu and Landmark have ordered over $1 million worth of Chennai Super Kings-branded apparel and gear. Arun Pandey, promoter of Delhi-based Rhiti Sports, which has business interests with Dhoni and the man behind the Dhoni brand, can’t help beaming. “The demand for our apparel, footwear and accessories ...
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