Steel companies reorient strategy to capture rising rural demand

While some companies have chalked out a relatively long-term plan to increase market penetration, others are seeing rural demand bounce back to pre-Covid levels

Topics
Steel companies | Coronavirus | India’s rural markets

Aditi Divekar  |  Mumbai 

The better performance of the rural economy has prompted domestic primary steel producers to reorient their marketing strategies ahead of the festive season. While some companies have chalked out a relatively long-term plan to increase market penetration, others are seeing rural demand bounce back to pre-Covid levels.

The agriculture sector recorded 3.4 per cent growth in the April-June quarter, compared with 3 per cent growth a year ago, said a CARE Ratings report. Barring agriculture, which accounted for 18 per cent of gross value added (GVA), all other sectors saw contraction, ...
First Published: Thu, September 10 2020. 06:05 IST