The continued closure of cinema halls to combat apread of the Covid-19 pandemic has forced media and entertainment companies in India to find newer ways to reach film viewers. After over-the-top (OTT) platforms, who've been pushing digital-first releases in the last few months, television channels have stepped in to offer movie services.
Last week, Zee said that it would launch Zee Plex, a pay-per-view service that would be available on Zee5, its OTT platform and on television, next month. Pay-per-view means that people can buy or rent a movie that they wish to watch, a trend that ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
Copyrights © 2020 Business Standard Private Ltd. All rights reserved.
