VIL rebranding must be backed by $2-b annual capex: Analysts
Kolkata: Vodafone Idea's rebranding exercise has to be backed by an annual capital expenditure of around $2 billion to bolster its 4G network, if the telco is to arrest customer losses and grow revenue market share, say analysts and experts.A refreshed brand alone, they said, would not help the company retain customers or attract new ones, if the telco’s network was weak and its products and services weren’t competitive or comparable with those