Vodafone Idea to be renamed as \'Vi\'; telecom carrier readies for rebranding



Vodafone Idea to be renamed as 'Vi'; telecom carrier readies for rebranding

Vodafone Idea Ltd said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India`s telecoms market.


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A hotel employee clears a table after a Vodafone Group and Idea Cellular news conference in Mumbai (Photo: Reuters)

Vodafone Idea Ltd said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India`s telecoms market.

The loss-making carrier on Friday approved fundraising of up to 250 billion rupees at a time it owes roughly 500 billion rupees ($6.81 billion) in dues to the government. The dues, according to an Indian Supreme Court order, will have to be paid over a ten-year period.

Vodafone Idea, a joint venture between Britain`s Vodafone and India`s Idea Cellular, said it will go by the brand name "Vi".

Telecom major Vodafone Idea had two months ago said that it has paid an additional Rs 1,000 crore to the Department of Telecommunications (DoT) towards the Adjusted Gross Revenue (AGR) dues.

With the latest payment, the company has paid a total of Rs 7,854 crore towards the AGR dues, the telco said in a regulatory filing.

In the last hearing on the AGR matter, the Supreme Court had asked the telecom operators to file their balance sheets for the last 10 years, including the year ending March 2020, as well as the Income Tax Returns and the particulars of AGR deposited during the last 10 years.

It had also directed the telcos to make payments of reasonable amounts also to show their bona fides before the next hearing, slated for July 20.

(With agency inputs)