Vodafone + Idea = 'Vi'

Leading telecommunication player—Vodafone Idea—said on September 7 that they have transformed and integrated into one unified bran identity called 'Vi'. As the integration of the two brands is complete, it's time for a fresh start," said Ravinder Takkar during the live webcast of the announcement on September 7.

"Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and ant to get ahead in life. They would love a credible partner to help them on this journey. Vi's positioning is built around this promise and will focus on meeting the customer needs to help them thrive," said Takkar.

Kumar Mangalam Birla, Chairman, Aditya Birla Group & Vodafone Idea, on the launch of the new brand said, "India is the 2nd largest telecom market and the largest data consumer, globally. With 1.2 bn Indians accessing voice and data services at the world's lowest tariffs across 5 lakh villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people's lives. With our new brand - Vi, we stand committed to partner the Government to accelerate India's progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow."

The move comes days after the Supreme Court's verdict on the adjusted gross revenue (AGR) dues case and Vodafone Idea's board's nod to telco to raise funds of up to Rs 25,000 crore to help the debt-laden company to service its debt.

Vodafone Group Plc CEO Nick Read said, "This is an important next step to launch our new unified business under a new unified brand, Vi. Back in 2018, the combination of Vodfaone India and Idea created the new champion for the government's vision of Digital India. As the integration of the two business is complete, it's time for a fresh start. That's why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone India and Idea. Vi's focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services."