Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Coronavirus Coverage
    • China
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Kuhnt
      BMW cutting U.S. jobs in down market
      Ford ventilator
      GM, Ford end U.S. ventilator production
      Jim Hallett
      Digital auctions are effective and safer
      Auto show plans highlight need to defeat virus
    • Beijing plans new supportive policies for hydrogen fuel cells
      Sales to grow slightly in next 5 years, CAAM predicts
      Sales growth slows in August
      Geely-owned London taxicab maker adds dealers in Germany
    • Designated Driver’s remote operators can help AVs deal with unexpected situations.
      All in good time: Safer AV systems
      Girsky praises Nikola's IPO alternative, bullish on rebound
      Mobility startups, venture capitalists plot ways to weather COVID disruptions
      Venture capital firms have varied approaches
    • Auto-tech startups' alternate route to go public: The SPAC
      Self-driving Yandex cars in a lot
      Yandex, Uber to spin off self-driving unit of JV
      Chao
      NHTSA unveils tracking tool for voluntary AV testing pilot program
      Toyota shoots for the moon
    • Elon Musk interview
      Tesla’s Model Y, on sale since March, is a showcase of EV technologies competitors will benchmark.
      Technologies of Electrification
      Cadillac’s Lyriq EV will be unveiled Aug. 6.
      Future Product Pipeline
      A CALL TO ACTION
    • Brands' NFL game plans flag COVID as wild card
      Auto-tech startups' alternate route to go public: The SPAC
      New S Class stirs pot on self-driving regulations
      Gig workers or employees? Uber, Lyft face fight in Calif.
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Retail Technology
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Leading Women Network
    • Guide to Economic Development
    • PACE Awards
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Fiat Chrysler
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Maserati
      • Ram
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
      • Holden
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • PSA
      • Citroen
      • Opel
      • Peugeot
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Virtual reveals (Sponsored)
      • KIA: 2021 K5
      • LEXUS: 2021 IS
      • NISSAN: 2021 Rogue
      • TOYOTA: 2021 Venza and 2021 Sienna
    • Auto Shows
      • Detroit Auto Show
      • New York Auto Show
      • Los Angeles Auto Show
      • Chicago Auto Show
      • Geneva Auto Show
      • Paris Auto Show
      • Frankfurt Auto Show
      • Toronto Auto Show
      • Tokyo Auto Show
      • Shanghai Auto Show
      • Beijing Auto Show
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • China Commentary
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • 3D printing gears up for bigger parts, faster output
      2020 Nissan Titan XD
      Nissan's Titan could have been a contender — and still could be
      Bollinger Motors hopes to dodge hex, history of 14925 W. Eleven Mile
      Caddy goes big, again — this time with screens
    • view gallery
      1 photos
      Blank Checks
      view gallery
      1 photos
      Wheel of Inventory
      view gallery
      1 photos
      Good Luck, Mr. Farley
      ResigNation -- Leo Michael
      view gallery
      1 photos
      ResigNation
    • Shifting gears away from the stick shift
      SEMA still a wonderful circus
      Penske still has plenty of races to win
      Ford's turn in the hot seat
    • September 1, 2020 | It’s cleanup time inside UAW
      August 25, 2020 | Trucks battling for supremacy
      August 18, 2020 | Unifor’s fight to save Canadian auto manufacturing
      August 11, 2020 | Does Ford have horsepower for a rebound?
    • Jamie Butters
      Women of color help each other
      Kyle Birch
      Closing the financial literacy gap
      Jim Hallett
      Digital auctions are effective and safer
      Jamie Butters
      Toyota's generational shift in exec ranks
    • Is sales recovery nearing an end?
      Beijing's uphill battle to boost EV sales
      Nasdaq-like Star Board poised to become key finance platform
      Virus outbreak upends ranks of EV startups
    • Auto show plans highlight need to defeat virus
      DiasPoints.jpg
      Slim inventory gives Unifor a rare strong hand
      Prepare now for possible second COVID-19 lockdown
      We're sorry for cartoon
    • Jeep-only stores are sure to be successes
      Good reason to ask for customer info
      De Blasio's focus is misplaced in N.Y.
      A car guy as CEO? What a concept
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
    • AutoNews Now: Labor Day forecast: Fewer spiffs and a spike in sedan shoppers
      AutoNews Now: Why GM-Honda alliance could be 'very powerful'
      AutoNews Now: Ford aims to become 'more fit and effective' after buyouts
      AutoNews Now: Toyota, Hyundai, Subaru fall in quirky August
    • First Shift: Dealers win fight over EV subscriptions in Calif.
      First Shift: GM, Honda chart NA alliance
      First Shift: L.A. auto show moving to May due to pandemic
      First Shift: Ford said to be cutting 1,000 salaried jobs in N.A.
    • One dealer’s recipe for subscription success
      Decisive dealers aid front-line workers during pandemic
      Taking action, giving back: 3 stories from the pandemic
      Dealerships keep wheels turning for cities, residents amid crisis
    • Why the pickup is the auto industry's 'battleground'
      Carlos Ghosn's quest to restore his reputation
      Why Ford must execute to avoid 'deep trouble'
      Why Honda is 'locked and loaded' for 2020
  • EVENTS & AWARDS
    • Events
    • Awards
    • PACEpilot
    • Congress Conversations
    • Retail Forum: NADA
    • Canada Congress
    • Europe Congress Conversations
    • Retail Forum: Dealer Discussions
    • CANADA Retail Forum: Dealer Discussions
    • Fixed Ops Journal Forum
    • 100 Leading Women
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealerships To Work For
    • PACE Awards
    • PACEpilot
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • Content Studio
  • +MORE
    • Leading Women Network
    • Podcasts
    • Webinars
    • Publishing Partners
    • Classifieds
    • Companies on the Move
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Shift: A Podcast About Mobility
    • Special Reports Podcasts
    • Daily Drive Podcasts
    • FTI Consulting: Crisis as a catalyst for change
    • Google: 5 trends shaping the auto industry's approach to a new normal
    • IHS Markit: Automotive loyalty in the wake of the COVID-19 recession
    • IHS Markit: Autonomous vehicles: Automotive and transportation disruption
    • IHS Markit: COVID-19: The future mobility delusion
    • IHS Markit: The battery electric vehicle (BEV)
    • Wells Fargo Auto: Switching gears from LIBOR to SOFR
    • Ally: Do It Right
    • DealerSocket
    • Deloitte: Cyber everywhere: Preparing for automotive safety in the face of cyber threats
    • Facebook: The road to a zero-friction future
    • Guide To Economic Development
    • PayPal Credit: How consumer financing helps drive sales for online auto parts retailers
MENU
Breadcrumb
  1. Home
  2. Technology
September 06, 2020 12:00 AM

New S Class stirs pot on self-driving regulations

Christiaan Hetzner
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    SINDELFINGEN, Germany — Mercedes-Benz's newly redesigned S-Class luxury sedan, revealed last week here, represents a big step forward in the automaker's eyes-off autonomous driving technology.

    But the new S-Class faces a real dilemma: Major markets such as the United States are not ready for the technology yet.

    Germany is.

    Three years ago, government leaders enacted landmark legislation permitting motorists to hand over full driving control of their vehicle to its on-board autonomous systems if specific conditions are met. But virtually every other country in the world is still grappling with the question of how to safely roll out the technology on their roads.

    Schäfer: “Fresh hurdles”?

    Markus Schäfer, head of technical development at Mercedes-Benz Cars, said the carmaker has a lot of persuading to do, given the patchwork of legal jurisdictions both in Europe and abroad that are still evolving.

    "It's trying to read a crystal ball," Schäfer told reporters at the presentation of the luxury sedan here, where the S-Class is built. The ongoing discussion could even result in changes to the technology. "It's possible that legislators come up with fresh hurdles that in the end require further sensors," he said.

    Available soon

    The new S-Class could become the first car to offer motorists Level 3 autonomy, which means the car can drive itself under specific conditions, when Mercedes launches its Drive Pilot feature in Germany later this year.

    The feature is currently restricted to highway traffic jams, but it will allow drivers to legally divert their attention from monitoring the road — an aspect not allowed under Level 2 systems such as Tesla's Autopilot.

    Should conditions depart from that narrow operating envelope, the car will indicate that drivers have 10 seconds to assume control before the vehicle turns on its emergency lights, gradually decelerates and comes to a controlled stop.

    Mercedes is still finalizing series development of the feature, which as things stand, cannot be guaranteed to operate under all weather conditions.

    The carmaker is in a tight race with its archrival BMW, whose stated goal is to premier eyes-off driving in its new technological flagship, the iNEXT electric SUV, due to launch next year.

    Volkswagen Group's premium brand Audi had hoped to beat both luxury competitors to market three years ago when it launched its flagship luxury rival, the A8 sedan.

    No rush

    But global regulators were in no rush to approve the technology until they were convinced it did not pose a safety risk.

    Audi's setback serves the industry as a cautionary tale.

    By the time that a homologation rules-setting body finalized a process to approve Audi's system, Audi said it was too late to make the necessary changes in the A8.

    "The question is how do regulations develop?" said Schäfer.

    Questions of liability are central to the issue, since manufacturers, rather than drivers, are expected to be held responsible in collisions. That shift in responsibility is a problem unique to Level 3.

    But practical issues are also involved in rolling out the technology.

    Schäfer noted that safety laws in some parts of the United States require that, when a law enforcement vehicle is parked on the right shoulder, drivers in the slow lane must change lanes to prevent any risk of harm to a police officer. As the Mercedes Drive Pilot is not capable of performing such a maneuver on its own, this presents an additional problem.

    Schäfer confirmed the company is in discussions with U.S. authorities over a more airtight regulatory framework.

    Time frame

    He declined to estimate a time frame for bringing conditional autonomy to the United States. The benefits need to be weighed against the legal risks, he said.

    Sources at other German carmakers agreed that the litigation-friendly American legal system is a core concern, along with the U.S. system of self-certification. By comparison, Europe's decision to homologate a vehicle's various systems provides greater protection from damage claims, they said.

    "There is an open mind in the U.S. when it comes to regulations," Schäfer said. "You just have to consider what the consequences might be should something happen there."

    RECOMMENDED FOR YOU
    Hackers tried to get millions from Tesla
    Letter
    to the
    Editor

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Hackers tried to get millions from Tesla
    Hackers tried to get millions from Tesla
    Toyota: Expanded Amazon deal cuts costs
    Lidar company sees opportunity beyond passenger AV market
    Sponsored Content: Improving your customer experience with digital document management
    Digital Edition
    Automotive News 8-31-20
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Fixed Ops Journal 8-17-20
    Read the issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    Subscribe Now
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Automotive News
    ISSN 0005-1551 (print)
    ISSN 1557-7686 (online)

    Fixed Ops Journal
    ISSN 2576-1064 (print)
    ISSN 2576-1072 (online)

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News
    Copyright © 1996-2020. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Retail Technology
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Leading Women Network
        • Guide to Economic Development
        • PACE Awards
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Fiat Chrysler
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Maserati
          • Ram
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
          • Holden
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • PSA
          • Citroen
          • Opel
          • Peugeot
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Virtual reveals (Sponsored)
          • KIA: 2021 K5
          • LEXUS: 2021 IS
          • NISSAN: 2021 Rogue
          • TOYOTA: 2021 Venza and 2021 Sienna
        • Auto Shows
          • Detroit Auto Show
          • New York Auto Show
          • Los Angeles Auto Show
          • Chicago Auto Show
          • Geneva Auto Show
          • Paris Auto Show
          • Frankfurt Auto Show
          • Toronto Auto Show
          • Tokyo Auto Show
          • Shanghai Auto Show
          • Beijing Auto Show
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Coronavirus Coverage
      • China
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • China Commentary
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • PACEpilot
        • Congress Conversations
        • Retail Forum: NADA
        • Canada Congress
        • Europe Congress Conversations
        • Retail Forum: Dealer Discussions
        • CANADA Retail Forum: Dealer Discussions
        • Fixed Ops Journal Forum
      • Awards
        • 100 Leading Women
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealerships To Work For
        • PACE Awards
        • PACEpilot
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • Content Studio
    • +MORE
      • Leading Women Network
      • Podcasts
        • Shift: A Podcast About Mobility
        • Special Reports Podcasts
        • Daily Drive Podcasts
      • Webinars
      • Publishing Partners
        • FTI Consulting: Crisis as a catalyst for change
        • Google: 5 trends shaping the auto industry's approach to a new normal
        • IHS Markit: Automotive loyalty in the wake of the COVID-19 recession
        • IHS Markit: Autonomous vehicles: Automotive and transportation disruption
        • IHS Markit: COVID-19: The future mobility delusion
        • IHS Markit: The battery electric vehicle (BEV)
        • Wells Fargo Auto: Switching gears from LIBOR to SOFR
        • Ally: Do It Right
        • DealerSocket
        • Deloitte: Cyber everywhere: Preparing for automotive safety in the face of cyber threats
        • Facebook: The road to a zero-friction future
        • Guide To Economic Development
        • PayPal Credit: How consumer financing helps drive sales for online auto parts retailers
      • Classifieds
      • Companies on the Move
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds