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Kimberly Clark eyes overseas diaper market in $1.2-bn deal

Bloomber | Updated on September 04, 2020 Published on September 04, 2020

The all-cash deal, from shareholders including CVC Capital Partners Asia Pacific IV, will boost Kimberly-Clark’s market share in Indonesia

Kimberly-Clark Corp agreed to buy Softex Indonesia for $1.2 billion to capitalise on the country’s sizeable market for diapers and personal-care products.

The all-cash acquisition, from a group of shareholders including CVC Capital Partners Asia Pacific IV, will boost Kimberly-Clark’s limited market share in Indonesia, the company said Thursday in a statement. The deal is expected to close in the fourth quarter.

Softex Indonesia is the second-largest diaper company in the country, generating about 80 per cent of its sales from the category. The company, which had net revenue of $420 million last year, also specialises in adult-care and feminine-hygiene products.

“The deal demonstrates our commitment to accelerate growth in developing and emerging markets,” Mike Hsu, Kimberly-Clark’s chief executive officer, said in the statement. “The acquisition won’t have a material effect on the company’s adjusted earnings this year or next.”

Kimberly-Clark shares rose less than 1 per cent after regular trading in New York. The stock climbed 11 per cent this year through Thursday’s close.

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Published on September 04, 2020