RIL-Future deal\, festive season prompt rivals to roll out attractive offers in grocery retailing

Steep discounting and consumer deals are back in grocery retailing after a gap of five months triggered by the Reliance-Future Group deal leading rivals to step up heavy discounting as well as the onset of the festive season, industry executives said.“Reliance, along with the network Future Group has, can dominate grocery retailing to such a large extent, it has led to rival players revisiting aggressive discounting and expansion strategies,”