According to new data out from Cardlytics back-to-school spending has been steady but with few spikes to indicate hot products moving forward. Apparel spending, for example, was up by 3% during the week of July 30, book spending was up 10% and mass merchandisers saw about a 6% increase in spending. The biggest winners from early back-to-school spending has in office supplies (100% YoY increase) and online education spending (132% YoY increase).
Meanwhile, data out from Piplsay indicates consumers are hoping that Prime Day still happens; about half of those surveyed for Piplsay's new report said they would shop a Prime Day event and about half say they've already begun making Prime Day wishlists. Most (77%) say they'd 'be comfortable' with home deliveries of products despite the Coronavirus pandemic.
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