Avenue Supermarts, which runs the DMart chain of stores in India, is now a distant number two after the coming together of Reliance Retail and Future group in a nearly Rs 25,000-crore transaction.
The combine now has a third of the organised retail market in India. But the bigger threat for DMart is that the Reliance-Future combine now has grocery revenues that are nearly 2.5 times that of it, putting pressure on the former to improve stickiness of its consumers. "Retaining loyalty will be key in a market where the largest player has become even larger," says Devangshu Dutta, ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
Copyrights © 2020 Business Standard Private Ltd. All rights reserved.
