Whittaker's launches a new Bundaberg brewed ginger beer and caramel chocolate block - so would you try it?
- New Zealand's Whittaker's chocolate brand have partnered with Bundaberg
- They have curated a 250g block of delicious Brewed Ginger Caramel chocolate
- The new flavour will be available at Coles stores across Australia from August 31
- The decadent ginger caramel filling is made from Bundaberg's ginger brew
- Both companies came together in 2018 but covid-19 slowed down production
Whittaker's chocolate have partnered with Bundaberg Brewed Drinks to produce a soft drink-inspired 'brewed ginger' flavoured block.
Whittaker's new Brewed Ginger Caramel combines velvety ginger caramel, encased in the New Zealand chocolatiers super smooth, creamy milk chocolate.
The decadent ginger caramel filling is made from Bundaberg's ginger brew that is used to make its much-loved ginger beer, without the fizz.
The amount of Bundaberg ginger brew provided to Whittaker's for the chocolate is enough to make 335,600 bottles ginger beer.
Whittaker's new Brewed Ginger Caramel combines velvety ginger caramel, encased in the New Zealand chocolatiers super smooth, creamy milk chocolate
The Bundaberg Brewed Drinks company is often confused with Bundaberg rum, but this is produced by Bundaberg Distilling Company - a separate business.
Whittaker's co-chief operating officer Holly Whittaker said the chocolate was a nice way to connect Australia and New Zealand, particularly during these unprecedented times.
'Whittaker's make all of our chocolate at our one factory in Porirua, which enables us to control quality from roasting the cocoa beans ourselves to the finished products,' she said.
'Bundaberg Brewed Drinks' similar approach in using locally grown ginger and even growing and harvesting some of its own ginger, sourcing only the best ingredients and making its products locally fits perfectly with our ethos.'
The decadent ginger caramel filling is made from Bundaberg's ginger brew that is used to make its much-loved ginger beer, without the fizz
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Recently Whittaker's Jelly Tip block went viral on social media as people began to discover the delicious fusion between spongey jelly and hard chocolate.
Bundaberg's CEO, John McLean, who is the son-in-law of the business' founder, Cliff Fleming, said the partnership with Whittaker's is another milestone in the company's history.
It will be their first collaboration with another brand on a product to be widely distributed in supermarkets across Australia and New Zealand.
'Both family businesses have a long-standing commitment to excellence and are entrenched in the trans-Tasman way of life.
'It makes sense for Australia's best soft drink and New Zealand's most trusted brand to join forces, particularly during a time when consumers are looking for affordable ways to treat themselves.'
Whittaker's Brewed Ginger Caramel 250g Blocks will be available exclusively in Coles, in all of their stores across Australia, from August 31
While the initial idea for the collaboration was proposed in 2018 and product development got underway last year, the final six months of development and launch planning have occurred under challenging circumstances because of the coronavirus.
With no possibility of getting together to sample products and review packaging, samples were sent across the Tasman and final product development and campaign planning meetings were held over Zoom.
Whittaker's Brewed Ginger Caramel 250g Blocks will be available exclusively in Coles, in all of their stores across Australia, from August 31.
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