Over the last number of years, printing has gone through a number of advancements and innovations that have made the process more accessible and affordable. High-end printers, such as advanced Brother printer models, are a fraction of the cost that they once were. Both individuals and businesses alike can now take advantage of cost-effective, high-quality, fast printing that is more efficient than ever before. This access to printing has become normal in homes and businesses across the world and is not showing signs of slowing down any time soon.

While the world we live in is becoming increasingly digitised with each passing year, printing is continuing to thrive. Adopting new technologies and adapting to changing user needs has helped the printing to survive the digital age. Going forward, printing will continue to play an important role in our lives. Although everything is becoming more digital, certain things simply cannot be replicated in the digital realm.

Let’s take a look at just some of the reasons that digital will not be the end of printing.

The Tangibility Of Print

Receiving a physical item brings with it a certain level of satisfaction that is difficult to achieve with digital products. For example, while some Australians are leaning more towards digital platforms for their news, the preference for magazine readers is still with traditional printing. The same can be said for books, as many readers prefer the touch, feel and even the smell of a printed book. Being able to hold a printed product brings a feeling of joy for many people that digital products cannot compete with.

Direct Mail Is Effective

Despite the number of marketing emails that you receive in your inbox every day, direct mail is still a very effective marketing tool. The average response rate for direct mail is 9% while the average response rate to marketing emails is a very low 0.12%. With success rates like this, savvy business owners and marketers will continue to utilise direct mail in their marketing campaigns going forward.

Print Advertising

Advertising is ingrained into printed content everywhere you look. Whether it’s your local newspaper, favourite magazine or the TV guide, printed ads continue to feature heavily in printed media. These advertisements are a highly effective means for businesses to reach their target demographic. Online, many users actively seek to avoid advertisements, with some users using ad-blocking software so they will not be exposed to a single advertisement. Compared with digital marketing, print advertising still holds its own and offers many benefits over modern online advertising options.

Important Role In Business

Although there has been a movement towards paperless offices in recent years, printing continues to play an important role in businesses. From marketing materials to business cards, printing is necessary for businesses to get their name out there and increase their customer base. Printing physical business cards, marketing materials and signage is a necessity for business owners and demand for these services will continue to grow as more businesses enter the marketplace over time.

Practicality

Printed documents offer a more practical solution in many different circumstances. In some industries, such as in construction or catering, referencing digital documents might not be feasible in the work environment. In situations like this printed documents can make tasks easier to complete. The practicality that printing can bring in some situations far outweighs the benefits of digital copies that require a device to read them, which can fail at any moment rendering the digital documents useless.

Printing Is Not Going Anywhere Fast

Printing has evolved over the years to meet the changing demands of users. With advancements in technology, printing has become more affordable and more accessible to the general public and businesses alike. As printing continues to advance, we can expect printing to continue to play an important role in our lives. One thing is for sure, printing is not going anywhere fast and will be an important aspect of the world we live in for a long time to come.